Customers were receiving content via emails that had no relevance to the results from their recent tests intolerance tests they had completed. Because of this customer engagement was low and referral numbers to partner products from the emails was not where it should, again due to the lack of relevance.
We came on board with HealthyStuff as a partner and immediately identified that Salesforce Marketing Cloud was not being used anywhere near it’s potential when it came to customer email journeys. We worked with HealthyStuff on creating new customers journeys with dynamic content that was relevant to the email recipients recent test results. For example customers with a gluten intolerance now only receive product information related to gluten free products, this massively increases customer engagement and referral numbers. We also advised the HealthyStuff Marketing team on how to better use and understand Marketing Cloud analytics to track how well email journeys were performing.