How to enhance your productivity using data

You can collect all the data in the world – but without managing it accordingly, it won’t help you reach your KPIs. Many SMEs are not harnessing the full potential of their data, despite its importance. A
Gartner Report found that data quality affects business productivity by up to 20%. So, how can smaller businesses actually increase their productivity through their data?

1) Make relevant changes to align with the needs of your customer

It’s clear that survival is impossible for any company that is not acting on the importance of personalisation in 2022, as well as highly focused targeting across every channel. Good data and good data management ultimately will lead to better customer relationships through clearer targeting and segmentation to create more relevant leads.

2) Don’t be stuck in your old ways. Invest in the right technologies to become more effective

Some companies tend to get stuck in their old ways when it comes to their systems, especially corporations that have been around for many years. This could be anything from the laptops they use to the software they download. Reluctance to change is hard to overcome, in any instance – yet paramount. Cloud based tech and software is key to managing your data all in one place, as well as integrating these systems effectively. Is it time to upgrade your automation tools, or your CRM?

3) Become more productive by improving the way you measure data

In addition to improved productivity measures, data can be used to help SMEs replace outdated metrics (for example, the classic ‘output divided by input’ formula) with more effective tools that keep workers’ wellbeing in mind. And everyone knows that happier employees means higher productivity!

It’s also important to know that you can’t improve something that you can’t measure. Being able to
track and measure all the metrics allows you to analyse, strategise and make the right business

If you’re struggling to decide what solutions to invest in, book in a discovery meeting with us!