Links Group is a UK-based workforce solutions provider that unites leading brands in recruitment, training and HR services to deliver comprehensive, tech-driven support for businesses across South Wales, the South West, and the Midlands. Its flagship brands include Links Recruitment, which offers transparent and efficient hiring solutions for temporary, permanent and managed staffing needs and Links Training, which provides end-to-end training management services to help organisations stay compliant and develop their teams. Together, these brands exemplify Links Group’s mission to simplify workforce management through innovation, people-first service and scalable systems designed to help businesses grow

The Challenge

Links Recruitment was experiencing growing complexity in managing customer support across its recruitment and training operations. Their existing system lacked the integration and automation needed to deliver consistent service quality at scale. With rising service volumes and a need for cross-team coordination, it became clear that a more sophisticated platform was required to provide agents with better tools, streamline workflows and give leadership actionable insight into performance.

The Solution

Aspire CRM implemented a tailored Salesforce Service Cloud solution designed to unify customer service operations across Links Recruitment and Links Training. The solution introduced omnichannel support, intelligent automation, SLA tracking and real-time analytics — all within a scalable instance with secure, role-based access controls. Aspire CRM worked closely with the Links team to ensure smooth adoption and long-term value.

The Results

The transition to Salesforce Service Cloud led by Aspire CRM has had a significant and measurable impact on Links Recruitment’s service operations. Agents now operate with greater speed, clarity and confidence, while management benefits from deeper insights and control. The solution has also laid the groundwork for long-term scalability, empowering both the Recruitment and Training divisions to deliver consistent, high-quality service as they grow.