To enhance engagement and drive desired outcomes, both public sector organisations and commercial enterprises are leveraging email marketing automation in Salesforce. By utilising Salesforce's pre-eminent automation tools, entities can deliver personalised content,...

Salesforce’s Spring ’25 release is almost here and it promises to bring with it a host of new and innovative features designed to revolutionise your Salesforce experience. From revolutionary AI-powered automation to enhanced user interfaces, this update has something...

The UK government has announced the AI Opportunities Action Plan, a transformative initiative designed to leverage artificial intelligence (AI) for economic growth and improved public service delivery. This bold strategy, supported by £14 billion in private...