Offshore Shipbrokers Ltd (OSL) is a renowned global maritime brokerage company specialising in meeting the unique needs of the offshore oil and gas industry. Leveraging their extensive experience and expertise in the sector, OSL offers a comprehensive range of services related to the chartering, sale, and purchase of offshore support vessels, including platform supply vessels (PSVs), anchor handling tug supply vessels (AHTS), crew boats, and other specialised vessels.
The Challenge
Offshore Shipbrokers, a leading vessel brokerage business, faced significant challenges due to their reliance on outdated technology, such as spreadsheets, to manage their brokering processes. This manual approach was time-consuming and limited their ability to provide quick and efficient solutions to their client’s unique shipping needs. The lack of a centralised system made it challenging to track vessels and jobs, leading to operational inefficiencies and hindering customer service. As their business continued to grow, it became clear that their current setup was inadequate to support their expanding operations and maintain their competitive edge.
▹ Outdated Technology: Offshore Shipbrokers relied heavily on spreadsheets and manual processes to manage their vessel brokerage operations, which were time-consuming and inefficient.
▹ Limited Operational Efficiency: The lack of an integrated system hindered their ability to track vessels and jobs quickly, affecting their ability to provide swift, tailored solutions to clients.
▹ Ineffective Customer Management: Offshore Shipbrokers struggled to maintain a comprehensive view of customer interactions and preferences without a centralised system for managing client information.
The Solution
Aspire CRM partnered with Offshore Shipbrokers to revamp their vessel brokerage operations by implementing Salesforce Sales Cloud. This powerful CRM platform was customised to link relational data, streamlining the entire brokering process. Aspire CRM developed a tailored solution that included account and contact management features, enabling a comprehensive, 360-degree view of each customer. Additionally, Aspire set up custom reports and dashboards within Salesforce, providing Offshore Shipbrokers with real-time data and insights to drive informed decision-making.
▹ Salesforce Sales Cloud Implementation: Utilised Salesforce Sales Cloud to modernise and enhance vessel brokerage operations, replacing outdated manual processes.
▹ Custom Salesforce Setup: Tailored Salesforce to link relational data, streamlining the brokering process and improving operational efficiency.
▹ Comprehensive Customer Management: Implemented account and contact management features to provide a 360-degree view of customers, enhancing customer engagement and personalisation.
▹ Data-Driven Decision Tools: Developed custom reports and dashboards to deliver real-time data insights, empowering better decision-making and strategic planning.
The Results
The partnership with Aspire CRM yielded significant improvements for Offshore Shipbrokers, transforming their vessel brokerage operations. The implementation of Salesforce Sales Cloud led to a more streamlined brokering process, resulting in faster identification of suitable client vessels and a more efficient operation overall. The comprehensive customer management features provided a deeper understanding of client needs, leading to enhanced customer service and satisfaction. Furthermore, introducing data-driven tools allowed management to make more informed decisions and optimise business strategies.
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Improvement in customer satisfaction
Reduction in operational costs
Increase in process efficiency
WHAT our CUSTOMERS ARE SAYING
Customer Testimonials
“Partner was excellent, very thorough and clear throughout the process. Made us feel valued and made every effort to take the time out to explain things to us in a way we understood. Would highly recommend for any work you require to be carried out on Salesforce. We’ve already got them working on more projects for us and are looking forward to working with them into the future.”
“The team had experts in various fields including technical, communication and most importantly sales. This helped structure our Salesforce system to not be too labour intense for the sales team, which will encourage adoption. Aspire had all bases covered meaning that if our team had questions in any area, one of the Aspire team could find the solution and articulate in the correct manner so that it was easily understood.”
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