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Hey there! I'm Ben, a dedicated marketing specialist deeply passionate about the digital advertising realm. With several enriching years in the field, I've navigated the diverse landscape of online campaigns, fine-tuning strategies to enhance brand visibility across various industries.
Information Technology and AI

Information Technology and AI

As speed, accuracy, and personalised experiences increasingly define success, the convergence of information technology and AI is emerging as a critical pillar of operational strategy. Organisations are no longer just exploring AI—they are embedding it deeply into...

AI in E-commerce

AI in E-commerce

The integration of artificial intelligence into e-commerce is redefining the digital shopping experience. From dynamic personalisation to backend automation, AI technologies are enabling retailers to optimise every aspect of their operations. What was once an emerging...

The Best CRM for Fintech

The Best CRM for Fintech

For financial technology businesses, the tools used to connect with customers can be the difference between scaling fast or falling behind. Choosing the best CRM for fintech isn’t just about contact management—it’s about growth, security, AI-driven insights, and...

Salesforce for Investment Banking

Salesforce for Investment Banking

Investment banking firms seeking to enhance their CRM software capabilities must consider several critical factors, including the need for increased efficiency, enhanced decision-making capabilities, and improved compliance and security to effectively manage complex...