Author Picks

Hey there! I'm Ben, a dedicated marketing specialist deeply passionate about the digital advertising realm. With several enriching years in the field, I've navigated the diverse landscape of online campaigns, fine-tuning strategies to enhance brand visibility across various industries.
What is Salesforce AgentForce?

What is Salesforce AgentForce?

AgentForce is a new Salesforce product that empowers organisations to enable their own automated AI customer support systems. These AI-powered 'Agents' can interact with customers through various service channels—such as support chatbots, phone calls and other digital...

Salesforce Service Cloud Features

Salesforce Service Cloud Features

Salesforce Service Cloud is a platform that helps organisations manage service requests. Whether you are contacted via email, phone, social media or even text, Salesforce Service Cloud Features help you keep track of these conversations. The platform includes...

CPQ for Professional Services

CPQ for Professional Services

When people hear the term CPQ—short for Configure, Price, Quote—they often think of industries centred around products and manufacturing. However, CPQ is also proving its value in professional services, especially for organisations seeking efficiency, accuracy, and...

AspireCRM’s Equality Vision with Salesforce

AspireCRM’s Equality Vision with Salesforce

At AspireCRM, equality is more than a value—it’s a practice embedded in our company culture and the solutions we deliver. In partnership with Salesforce, we leverage their platform’s inclusive tools to champion diversity, fairness, and equal opportunity for all. Our...

Salesforce Patient Engagement Solutions

Salesforce Patient Engagement Solutions

Patient engagement has become a fundamental aspect of improving care and achieving better health outcomes in the healthcare industry. Every interaction between a patient and a healthcare provider matters, meaning organisations must rethink their strategies. If your...