Marketing Blogs

Email Marketing Automation in Salesforce

by Ben Schofield | Jan 31, 2025 | Marketing, Salesforce Products

To enhance engagement and drive desired outcomes, both public sector organisations and commercial enterprises are leveraging email marketing automation in Salesforce. By utilising Salesforce's pre-eminent automation tools, entities can deliver personalised content,...

Marketing Cloud for Nonprofits

by Ben Schofield | Dec 24, 2024 | Marketing, Salesforce Products

When looking for a marketing tool for a nonprofit organisation, Salesforce Marketing Cloud offers the complete package. Salesforce Marketing Cloud for nonprofits provides a customer engagement platform that seamlessly manages lead generation, personalised...

How Does Salesforce Sales Cloud Help Improve Sales Forecasting?

Sales forecasting involves predicting future sales, including which deals will be closed and within what timeframe. It is a crucial aspect of business planning, impacting vital decisions like budget allocation, resource planning, and inventory management. The...

The New AI Technology in Healthcare: Salesforce Agentforce

The healthcare industry is on the brink of a digital revolution, and in this era, Salesforce Agentforce- a new AI technology in healthcare, is set to play a pivotal role in providing innovative solutions that enhance AI-driven patient engagement, streamline processes,...

AI in Banking and Finance with Salesforce Agentforce

Artificial intelligence (AI) has evolved from being just a buzzword to a critical driver of efficiency and innovation in the financial sector. The integration of AI in banking and finance is revolutionising how financial institutions operate—enhancing decision-making,...