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AI in Banking and Finance with Salesforce Agentforce

Artificial intelligence (AI) has evolved from being just a buzzword to a critical driver of efficiency and innovation in the financial sector. The integration of AI in banking and finance is revolutionising how financial institutions operate—enhancing decision-making,...

Professional Services Automation in Salesforce

Professional Services Automation (PSA) is a strategic approach to managing service-based businesses. It integrates essential processes such as project management, resource planning, time tracking, and financial management. By implementing professional services...

Email Marketing Automation in Salesforce

To enhance engagement and drive desired outcomes, both public sector organisations and commercial enterprises are leveraging email marketing automation in Salesforce. By utilising Salesforce's pre-eminent automation tools, entities can deliver personalised content,...