Cormac is a prominent civil engineering contractor offering specialised services in Cornwall and beyond. With a focus on community connections and social value, Cormac sets itself apart from other contractors by providing a local perspective and a strong commitment to making a positive impact.
To further improve their lead management and data insights, Cormac sought an efficient solution to bring qualified leads into their CRM system. They recognised the need for a streamlined process to capture and manage leads effectively. Additionally, they desired comprehensive executive dashboards to gain valuable data-driven insights for better decision-making.
To address their lead management and data insights challenges, Cormac partnered with Aspire CRM. The key solutions applied were:
- Salesforce Sales Cloud implementation for optimised lead management.
- Glenigan integration for streamlined lead capture and data accuracy.
- Development of executive dashboards for valuable data insights.
The collaboration between Cormac and Aspire CRM resulted in significant results and positive impacts on their lead management and decision-making process:
- Improved Lead Management: The Salesforce Sales Cloud implementation streamlined Cormac’s lead management process, allowing them to efficiently capture and track leads from various sources.
- Enhanced Data Accuracy: The Glenigan integration into Salesforce Sales Cloud improved lead data accuracy by automating data transfer, reducing manual data entry errors.
- Data-Driven Decision-Making: The executive dashboards provided valuable data insights to Cormac’s executives, enabling them to make informed decisions and drive business growth.
- Optimised Performance: With streamlined lead management and data-driven insights, Cormac was able to optimise their overall business performance and achieve greater success.
Speak to one of our experts
If you have any inquiries regarding our range of services or are prepared to embark on a digital transformation journey for your business, don’t hesitate to get in touch with the dedicated team at Aspire CRM. Our expertise transcends industries, encompassing diverse business functions and organisations of various sizes. As one of the most established and trusted partners of Salesforce, we pride ourselves on our flexibility in delivering tailored solutions that perfectly align with the unique needs and preferences of our valued customers.