The Greater Manchester Combined Authority (GMCA) is a governing body that oversees strategic decision-making for the Greater Manchester region in England. Established in 2011, it consists of the leaders of the ten local councils within the metropolitan area, along with the Mayor of Greater Manchester, who has additional powers over areas like transport, policing, and housing. The GMCA focuses on economic growth, infrastructure development, public services, and regional devolution, aiming to improve the lives of residents through collaborative governance and investment in key sectors.
The Challenge
The Greater Manchester Combined Authority (GMCA) collaborates with numerous employers to promote local employment and investment opportunities. They organise events aimed at fostering inclusion, apprenticeships, and long-term employment within the community. However, after these events, the process of logging and tracking employment relationships was inefficient, leading to difficulties in managing employer interactions, tracking job placements, and measuring the long-term impact of their initiatives.
▹ GMCA collaborates with multiple employers to promote local employment opportunities, focusing on inclusion, apprenticeships, and long-term employment.
▹ They run various events to connect employers with the local community, encouraging workforce development.
▹ After the events, the authority struggled with inefficient processes for logging and tracking employment relationships, which impacted their ability to measure outcomes and follow up on opportunities.
The Solution
Aspire CRM implemented a solution tailored to GMCA’s needs. The system provided a centralised platform for managing employer relationships, automating data entry, and tracking event outcomes. Key features included custom workflows for post-event follow-ups, real-time reporting dashboards, and automated tracking of employment progress. By integrating Salesforce, Aspire CRM enabled GMCA to streamline its processes, ensuring that every employment opportunity and engagement was properly recorded and monitored.
▹ Aspire CRM implemented a tailored Salesforce CRM solution to centralise the tracking of employer relationships and post-event follow-ups.
▹ The system included custom workflows to automate data entry and real-time reporting dashboards to monitor employment outcomes.
▹ The integration streamlined administrative tasks and provided GMCA with a more organised and effective approach to managing employment opportunities.
The Results
With the new Salesforce CRM in place, GMCA experienced enhanced efficiency and transparency in managing employment relationships. The automation of data logging reduced administrative workload, while real-time reporting allowed for better decision-making and impact assessment. As a result, GMCA could track job placements more accurately, strengthen employer partnerships, and improve overall community engagement, leading to a more effective and measurable approach to employment promotion.
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Reduction in administrative workload
Improvement in tracking long-term impact
Increase in employer engagement
WHAT our CUSTOMERS ARE SAYING
Customer Testimonials
“Partner was excellent, very thorough and clear throughout the process. Made us feel valued and made every effort to take the time out to explain things to us in a way we understood. Would highly recommend for any work you require to be carried out on Salesforce. We’ve already got them working on more projects for us and are looking forward to working with them into the future.”
“The team had experts in various fields including technical, communication and most importantly sales. This helped structure our Salesforce system to not be too labour intense for the sales team, which will encourage adoption. Aspire had all bases covered meaning that if our team had questions in any area, one of the Aspire team could find the solution and articulate in the correct manner so that it was easily understood.”
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