The Challenge

Offshore Shipbrokers, a leading vessel brokerage business, faced significant challenges due to their reliance on outdated technology, such as spreadsheets, to manage their brokering processes. This manual approach was time-consuming and limited their ability to provide quick and efficient solutions to their client’s unique shipping needs. The lack of a centralised system made it challenging to track vessels and jobs, leading to operational inefficiencies and hindering customer service. As their business continued to grow, it became clear that their current setup was inadequate to support their expanding operations and maintain their competitive edge.

The Solution

Aspire CRM partnered with Offshore Shipbrokers to revamp their vessel brokerage operations by implementing Salesforce Sales Cloud. This powerful CRM platform was customised to link relational data, streamlining the entire brokering process. Aspire CRM developed a tailored solution that included account and contact management features, enabling a comprehensive, 360-degree view of each customer. Additionally, Aspire set up custom reports and dashboards within Salesforce, providing Offshore Shipbrokers with real-time data and insights to drive informed decision-making. 

The Results

The partnership with Aspire CRM yielded significant improvements for Offshore Shipbrokers, transforming their vessel brokerage operations. The implementation of Salesforce Sales Cloud led to a more streamlined brokering process, resulting in faster identification of suitable client vessels and a more efficient operation overall. The comprehensive customer management features provided a deeper understanding of client needs, leading to enhanced customer service and satisfaction. Furthermore, introducing data-driven tools allowed management to make more informed decisions and optimise business strategies.