As a leading vessel brokerage business, Offshore Shipbrokers faced the challenge of managing the brokering process, including tracking vessels and jobs for their clients, using dated technology like spreadsheets. The reliance on manual processes was time-consuming and limited their ability to provide swift and efficient solutions to their clients’ unique shipping needs. 

To address these challenges and enhance their vessel brokerage operations, Offshore Shipbrokers partnered with Aspire CRM, which offered a small, simple, yet effective solution built on Salesforce Sales Cloud. The key solutions applied were: 

• Utilising Salesforce Sales Cloud for enhanced vessel brokerage operations. 
• Customisation of Salesforce to link relational data and streamline the brokering process. 
• Implementation of account and contact management for a comprehensive view of customers. 
• Setting up reports and dashboards for data-driven decision-making. 

he collaboration between Offshore Shipbrokers and Aspire CRM resulted in significant results and positive impacts on their vessel brokerage business: 

• Efficient Brokering Process: The utilisation of Salesforce Sales Cloud and customisations streamlined the brokering process, enabling the team to identify suitable vessels quickly for each client’s specific needs. 
• Enhanced Customer Service: Account and contact management functionalities provided a 360-degree view of customers, allowing for better customer engagement and personalised solutions. 
• Data-Driven Decision Making: Reports and dashboards empowered management with valuable insights into industry demand, enabling them to make informed decisions and optimise business strategies. 
• Time and Cost Savings: The elimination of manual processes, such as spreadsheet tracking, resulted in time and cost savings for Offshore Shipbrokers, allowing them to focus on delivering top-notch services to their clients.