QuidMarket is a well-established short-term loan lender, providing flexible and responsible short-term loans to thousands of people. As a fully authorised and regulated Financial Conduct Authority (FCA) approved lender, they have earned a reputation for their customer-centric approach and commitment to responsible lending.
Despite being a fast-growing and successful Financial Services Company, QuidMarket faced challenges with their existing Salesforce implementation. The sustained growth of their business had outpaced their current Salesforce setup, making it inefficient to support their fast-paced operations. Moreover, the lack of a single view of the customer in Salesforce hindered their ability to provide personalised service and understand their customers comprehensively.
To address these challenges and provide a more efficient and customer-focused solution, QuidMarket partnered with Aspire CRM. The key solutions applied were:
- Migration to Salesforce Lightning Experience for a scalable and intuitive interface.
- Layout enhancements and data model simplification for improved productivity.
- Establishment of a single view of customers to provide personalised service and customer insights.
The collaboration between QuidMarket and Aspire CRM resulted in significant results and positive impacts on their business performance:
- Enhanced Efficiency: The migration to Salesforce Lightning Experience and layout enhancements improved efficiency, enabling the team to handle customer applications and inquiries more swiftly.
- Improved Customer Insights: The single view of customers provided valuable insights, enabling QuidMarket to understand customer needs better and deliver more personalised services.
- Streamlined Pipeline Management: The simplified data model and processes in Salesforce allowed for a more accurate view of the pipeline, helping QuidMarket make data-driven decisions and manage their operations effectively.
- Enhanced Customer Experience: With a comprehensive view of customers and increased efficiency, QuidMarket could deliver an enhanced customer experience, reinforcing their reputation as responsible lenders
Speak to one of our experts
If you have any inquiries regarding our range of services or are prepared to embark on a digital transformation journey for your business, don’t hesitate to get in touch with the dedicated team at AspireCRM. Our expertise transcends industries, encompassing diverse business functions and organisations of various sizes. As one of the most established and trusted partners of Salesforce, we pride ourselves on our flexibility in delivering tailored solutions that perfectly align with the unique needs and preferences of our valued customers.