Wattbike is a UK-based manufacturer of high-performance indoor cycling equipment, renowned for its precision engineering and commitment to enhancing athletic performance. The company’s flagship products, including the Wattbike Atom and AtomX, offer unparalleled accuracy and realistic ride feel, making them a preferred choice for professional sports teams, Olympic athletes, and fitness enthusiasts worldwide. With a presence in over 1,000 elite sports teams globally, Wattbike continues to innovate in the realm of smart indoor training solutions, combining cutting-edge technology with user-centric design to deliver exceptional training experiences.
The Challenge
Wattbike sought to improve operational efficiency across its sales process, especially in the early stages of lead generation and qualification. Sales representatives were spending a significant portion of their time manually responding to emails and sorting through raw lead data, limiting their ability to focus on high-value activities. With ambitious growth targets, Wattbike needed a way to streamline communication, prioritise promising leads and reduce administrative overhead without sacrificing the quality of customer interactions.
▹ Manual lead qualification: Sales reps spent excessive time identifying viable leads from a high volume of enquiries.
▹ Time-consuming follow-ups: Reps had to manually draft and send emails, impacting responsiveness.
▹ Limited lead visibility: Sales leaders lacked real-time insight into lead conversion and agent activity.
▹ Resource inefficiency: High-potential opportunities weren’t being prioritised due to scattered workflows.
The Solution
Aspire CRM partnered with Wattbike to implement an AI-powered Sales Development Representative (SDR) Agent within Salesforce. This solution focused on automating lead capture, qualifying leads based on behaviour and scoring and streamlining communication with intelligent email drafting and automated touchpoints. Aspire CRM also delivered custom dashboards and integrations to provide full visibility into sales activity, performance and conversion metrics.
▹ AI-powered SDR Agent: Automated lead categorisation, email drafting and qualification to support sales teams.
▹ Custom dashboards and metrics: Delivered real-time insights into lead volume, SDR performance and conversions.
▹ Automated nurturing sequences: Enabled timely, behaviour-driven outreach with minimal manual input.
▹ Integrated scheduling tools: Synced with Microsoft Outlook to recommend meeting slots and improve booking efficiency.
The Results
The implementation of the AI-driven SDR Agent led to a measurable transformation in Wattbike’s sales operations. Sales reps reclaimed valuable hours by reducing administrative workload, while sales managers gained real-time visibility into team performance and pipeline health. With smarter lead prioritisation and AI-assisted outreach, Wattbike now engages prospects more effectively and accelerates the sales cycle.
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Reduction in manual email handling
Increase in qualified lead engagement
Improvement in team productivity
WHAT our CUSTOMERS ARE SAYING
Customer Testimonials
“Our project to enhance Marketing Account Engagement Integration with Salesforce, managed by AspireCRM, was highly successful. AspireCRM’s expertise and professionalism have greatly improved our marketing efficiency and effectiveness.“
“We have been working with Aspire for nearly a year, on a project to help our allergy and intolerance results help more people via bespoke journeys depending on their results. With their help, we now offer our clients a better customer journey, and will continue to develop this to allow us to help more people with their results.”
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