whisky & wealth logo

Whisky & Wealth Club

Whiskey & Wealth Club was founded on a simple yet innovative idea – to share the joy and potential rewards of wholesale cask Irish whiskey or Scotch whisky ownership with clients worldwide. With decades of experience in the beverage and business sectors, the founders established Whiskey & Wealth Club as one of the pioneers in offering private clients the unique opportunity to purchase cask whiskey. They built strong relationships with esteemed distillers in Scotland and Ireland, designed a model suitable for clients both at home and abroad, and meticulously managed all aspects, including insurance and secure storage, to provide clients with the premier experience of cask whiskey ownership.
The Challenge

Whiskey & Wealth Club’s vision of providing an exclusive cask whiskey ownership experience to clients worldwide demanded a robust and scalable solution to manage their sales, marketing, and operations efficiently. They needed a comprehensive platform to handle client interactions, marketing campaigns, and integration with their Enterprise Resource Planning (ERP) system for seamless management of inventory, finance, and planning. 

The Solution

To address these challenges and fulfil their commitment to delivering a premium cask whiskey ownership experience, Whiskey & Wealth Club partnered with Aspire CRM and adopted the following solutions:

  • Implementation of Salesforce Sales Cloud for efficient sales management and client interactions. 
  • Integration of Salesforce Marketing Cloud for targeted and personalized marketing campaigns. 
  • ERP integration to streamline inventory, finance, and planning management. 
The Results

The collaboration between Whiskey & Wealth Club and Aspire CRM resulted in significant outcomes and positive impacts on their business performance:

  • Global Client Expansion: Since 2018, Whiskey & Wealth Club has welcomed a considerable number of new clients from around the world, establishing their position as a prominent wholesaler in the cask whiskey ownership market. 
  • Team Growth: The company’s dedication and success have led to the expansion of the team, which now includes dozens of expert professionals operating from offices in Dublin, London, and Sydney. 
  • Enhanced Client Experience: Salesforce Sales Cloud and Marketing Cloud allowed Whiskey & Wealth Club to provide personalized and targeted experiences for their clients, fostering stronger connections and satisfaction. 
  • Efficient Operations: The ERP integration with Salesforce streamlined inventory management, finance, and planning, optimizing overall business operations and decision-making. 
  • Business Growth: With comprehensive Salesforce solutions and efficient ERP integration, Whiskey & Wealth Club has experienced consistent business growth and market recognition. 

Solutions applied

salesforce sales cloud logo
salesforce marketing cloud logo

Customer Success story

The partnership between Whiskey & Wealth Club and Aspire CRM, along with the successful implementation of Salesforce Sales Cloud, Marketing Cloud, and ERP integration, transformed the company’s ability to provide a premier cask whiskey ownership experience to clients globally. Their commitment to excellence and innovative use of Salesforce technology highlights the power of collaboration and innovative CRM solutions in fostering business growth and delivering unparalleled customer experiences in the world of whiskey and spirits.

“The outstanding customer support team has been there every step of the way, promptly addressing any queries and providing valuable guidance.”


Decrease in Support Costs


Increase in Retention Rates


Increase in Case Resolution Speed


Increase in Employee Productivity

Check Out Our Latest Blog!

Speak to one of our experts

If you have any enquiries regarding our range of services or are prepared to embark on a digital transformation journey for your business, don’t hesitate to get in touch with the dedicated team at AspireCRM. Our expertise transcends industries, encompassing diverse business functions and organizations of various sizes. As one of the most established and trusted partners of Salesforce, we pride ourselves on our flexibility in delivering tailored solutions that perfectly align with the unique needs and preferences of our valued customers.