Canterbury Christ Church University (CCCU) is a modern UK university based in Kent, known for its commitment to academic excellence, community engagement, and inclusive education. The university serves thousands of students across undergraduate, postgraduate, and professional courses, offering a supportive and innovative learning environment. With a focus on collaboration, employability, and student success, CCCU continues to invest in technology and partnerships that enhance the university experience for students, alumni, and staff alike.
The Challenge
As CCCU expanded its academic programmes and partnerships, the university recognised a need for a unified digital platform to improve engagement with students, alumni, and external partners. Existing communication tools were fragmented, with limited visibility across departments and a heavy reliance on manual processes for enquiries and requests. The lack of a single, connected portal meant that users often faced delays accessing information, while internal teams struggled to track interactions and engagement effectively.
▹ CCCU needed a modern, interactive platform to connect students, alumni, and partners.
▹ Manual support processes limited efficiency and slowed response times.
▹ The university required a secure, branded environment for communication and collaboration.
The Solution
Aspire CRM partnered with Canterbury Christ Church University to deliver a tailored Salesforce Experience Cloud implementation designed to strengthen engagement and self-service capabilities. The new portal was configured with role-based access for students, staff, alumni, and external stakeholders — allowing users to access personalised content, submit requests, and engage with university services seamlessly. Dashboards and analytics were added to provide real-time insights into usage patterns and engagement levels, while training and governance frameworks ensured that internal teams could maintain and expand the platform effectively.
▹ Implemented Salesforce Experience Cloud for students, alumni, and partner engagement.
▹ Integrated portal activity with CCCU’s internal Salesforce CRM system.
▹ Created dashboards to monitor engagement, requests, and user behaviour.
▹ Delivered training to ensure long-term scalability and adoption.
The Results
The new Salesforce Experience Cloud portal has transformed how Canterbury Christ Church University connects with its community. Students and alumni can now self-serve for information, access resources, and engage with the university directly — significantly improving response times and satisfaction levels.
Internally, the university has seen reduced administrative workload, faster case resolution, and greater visibility into engagement data. The platform has enabled a more proactive and collaborative approach to communication, helping CCCU strengthen relationships across its academic and external networks.
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Increase in self-service portal adoption
Reduction in manual support requests
Improvement in engagement and satisfaction scores
WHAT our CUSTOMERS ARE SAYING
Customer Testimonials
“The Experience Cloud portal has given us a central place for our students and alumni to connect with the university. Aspire CRM helped us design a system that is both easy to use and powerful — it’s already transformed how we deliver support and communicate with our community.”
“Working with Aspire CRM was an excellent experience. Their understanding of higher education and Salesforce made the project seamless from start to finish. The portal now gives us real-time insights into engagement and has improved how our teams operate.”
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