Cantium is a leading ICT partner offering customised IT solutions to the UK public sector and its supply chain that were in need of a Public sector CRM solution. They redefine outsourcing by early engagement, precise requirements, and expert insights.
The Challenge
Cantium Solutions faced significant challenges in their email marketing operations due to the limitations of their existing email automation tool, which lacked integration with Salesforce. This gap led to labor-intensive data extraction processes and hindered their ability to effectively segment customer data. Additionally, Cantium struggled with uncertainty in data modeling, making it difficult to target both general and specific customer segments based on their existing products. The need for an integrated public sector CRM solution was clear, as Cantium required a more streamlined and automated approach to manage customer communications.
▹ Limited Integration: Cantium’s existing email automation tool did not integrate with Salesforce, resulting in time-consuming and manual data extraction processes.
▹ Challenges in Data Segmentation: Uncertainty in data modeling created obstacles in effectively segmenting customer data, which impacted the precision of marketing efforts.
▹ Manual Processes: Cantium struggled with the laborious task of extracting data from multiple sources to discern which products customers already owned, complicating targeted communication.
▹ Need for Public Sector CRM: Cantium required a robust public sector CRM solution to support their marketing automation and improve overall operational efficiency.
The Solution
To address these challenges, Aspire CRM conducted a thorough review of Cantium’s Salesforce environment and data model to ensure its suitability for advanced marketing campaigns. Aspire provided tailored recommendations and worked closely with Cantium’s system administrators to navigate the unique intricacies of their organisation. The integration of Marketing Cloud into Cantium’s Salesforce ecosystem was seamless, allowing for the necessary adjustments to establish a smooth and efficient connection. Furthermore, Aspire implemented a custom report feature to easily identify customers and their associated products, while also developing personalised HTML email templates and cloud pages that aligned with Cantium’s branding. The solution also included the design of bespoke email journeys based on customer engagement, employing strategies to improve email deliverability and bypass spam filters.
▹ Salesforce Integration: Seamlessly integrated Marketing Cloud into Cantium’s Salesforce environment, establishing a smooth and efficient connection that supported advanced marketing activities.
▹ Custom Data Modeling: Conducted a comprehensive review and provided tailored recommendations to refine Cantium’s data model, ensuring it was aligned with their marketing objectives.
▹ Enhanced Reporting: Implemented a custom report feature within Salesforce, allowing Cantium to easily identify customers and their associated products, streamlining data-driven marketing efforts.
▹ Personalised Email Campaigns: Developed HTML email templates and cloud pages that were fully aligned with Cantium’s branding, ensuring a cohesive and personalised customer experience across all touchpoints.
The Results
The partnership between Cantium Solutions and Aspire CRM yielded significant improvements in Cantium’s marketing operations, resulting in more efficient processes and enhanced customer engagement. The integration of Marketing Cloud and the subsequent optimisation of Cantium’s data model and email marketing strategies led to measurable results that had a profound impact on their business.
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Increased Customer Engagement
Reducution in time spent on data processing
Increase in the effectiveness of targeted marketing campaigns
WHAT our CUSTOMERS ARE SAYING
Customer Testimonials
“Team is great to work with and flexible to the needs of the business whilst being realistic with the targets and helped us to deliver within short timescales and utilising a fair pricing model.”
“The whole team at Aspire CRM have been fantastic, They understood our needs perfectly and had weekly calls with us to inform us of progress made. I couldn’t have asked for a better company to partner with.”
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