Eden Tyres & Servicing is one of the UK’s most trusted independent automotive service providers, offering tyre fitting, vehicle servicing, MOT testing, and repairs across a growing network of branches. The company is committed to providing high-quality, transparent, and customer-focused services supported by a friendly, expert team. With continued expansion and a focus on customer loyalty, Eden Tyres has invested in digital transformation to improve communication, drive engagement, and deliver consistent brand experiences across every location.

The Challenge

As Eden Tyres expanded its operations, managing marketing campaigns across multiple sites became increasingly complex. Different locations used varied communication methods, leading to inconsistent branding and limited visibility into campaign performance. The marketing team relied on manual processes for emails, offers, and service reminders, which were time-consuming and difficult to measure effectively. To continue delivering a personalised and high-quality experience at scale, Eden Tyres needed a single, intelligent platform for automated marketing and customer engagement.

The Solution

Aspire CRM implemented Salesforce Marketing Cloud to centralise Eden Tyres’ marketing operations, automate communications, and personalise campaigns for each customer. The solution unified data from all locations, enabling the marketing team to deliver consistent, timely messages such as service reminders, MOT alerts, and special offers. Real-time analytics and dashboards provided actionable insight into campaign performance, while automation reduced manual effort and improved efficiency. Aspire also provided training and best-practice support to ensure long-term adoption and scalability across all branches.

The Results

With Salesforce Marketing Cloud in place, Eden Tyres now runs highly targeted, data-driven campaigns that deliver consistent messaging and measurable results. Marketing automation has reduced manual workload, improved efficiency, and ensured customers receive timely reminders and offers tailored to their service needs.

The new system has improved engagement rates, streamlined reporting, and strengthened brand consistency across all locations. By using data insights to drive strategy, Eden Tyres can now plan smarter, connect better with its customers, and achieve greater return on marketing investment.