iSite TV is a leading creative production and digital solutions agency specialising in video, photography, CGI, animation, UX design, and web development. The company partners with global brands to deliver powerful visual storytelling and technology-driven experiences that enhance customer engagement and brand performance. Through its integrated approach — blending creativity, analytics, and digital strategy — iSite delivers innovative campaigns that connect audiences and drive measurable business growth.

The Challenge

As iSite’s sales and marketing operations expanded, the business needed a more structured, data-driven approach to manage prospecting, outreach, and customer follow-up. Their sales team required a unified system that automated engagement activities, streamlined communication with prospects, and ensured alignment between marketing content and sales actions. Without a defined cadence process or visibility into buying signals, opportunities for follow-up were often missed, and the full potential of Salesforce Sales Cloud remained untapped.

The Solution

Aspire CRM partnered with iSite TV to implement a fully configured Salesforce Sales Engagement solution integrated with Einstein Activity Capture. The Aspire team developed four custom sales cadences aligned with iSite’s customer journey, including tailored triggers, steps, and automated actions to guide sales representatives through every interaction.

In addition, Outlook integration via Einstein Activity Capture automated the synchronisation of emails and calendar events, reducing administrative work and ensuring all prospect interactions were captured in real time. Custom HTML and text-based email templates were designed for each cadence, alongside branded call scripts to ensure consistent, on-brand communication.

The Results

With the new Salesforce Sales Engagement framework in place, iSite now operates a streamlined, automated, and insight-driven sales process. Sales teams follow clearly defined cadences that ensure consistent outreach and timely follow-ups, while Einstein Activity Capture removes the burden of manual data entry.

The Prospecting Centre provides powerful visibility into prospect behaviour, engagement metrics, and buying trends, helping the team focus on the most valuable opportunities. The result is a more proactive, organised, and intelligent sales function that aligns perfectly with iSite’s creative and digital-first approach.