Samurai Products is a UK-based manufacturer and supplier of high-quality branded merchandise for the active leisure and entertainment sector. The company serves trampoline parks, soft play centres, aqua parks, and fitness venues across the UK and Europe, providing everything from branded grip socks and apparel to custom accessories and retail products. Through its online platform, Samurai combines creativity and technology to deliver streamlined ordering and reliable service to its growing client base.

The Challenge

As Samurai’s e-commerce and B2B sales operations expanded, managing customer interactions and tracking online orders alongside traditional sales opportunities became increasingly difficult. Their existing Salesforce Sales Cloud setup was underutilised, with limited connection between their online store and CRM system. This led to duplicated data, delayed follow-ups, and reduced visibility into customer journeys from enquiry through to purchase.

The Solution

Aspire CRM partnered with Samurai Products to optimise and support their Salesforce Sales Cloud environment, aligning it with their e-commerce operations. The Aspire team enhanced integrations between the online store and CRM, automated enquiry capture and lead tracking, and built custom dashboards to monitor orders, opportunities, and customer engagement in real time. This unified platform now enables seamless visibility between sales and online transactions, ensuring a consistent and efficient process from first enquiry to order completion.

The Results

With the improved Salesforce environment in place, Samurai Products now benefits from a more connected, data-driven sales process. The business can track every enquiry and order through a single system, improving communication between teams and ensuring no sales opportunity is missed. Enhanced reporting and automation have reduced manual admin time and improved overall responsiveness to customers.

These improvements have empowered Samurai to scale their e-commerce operations confidently, with better forecasting, faster follow-ups, and stronger visibility into customer behaviour — all while maintaining the high level of service that defines the brand.