The Stay Club is a forward-thinking co-living and student accommodation brand based in London, offering high-quality, design-led living spaces across several prime city locations. The company provides an inclusive, community-driven experience for students, young professionals, and short-term residents, combining stylish accommodation with outstanding service and amenities. With its commitment to innovation and customer care, The Stay Club continues to redefine modern living for the next generation of residents.

The Challenge

As The Stay Club grew its portfolio of properties, managing enquiries, bookings, and resident relationships became increasingly complex. The business relied on multiple tools and manual processes that lacked integration, making it difficult to track leads effectively or maintain consistent communication across sites. Without a centralised system, sales visibility was limited, and opportunities for conversion were sometimes missed. The Stay Club needed a single, scalable CRM solution to manage the entire enquiry-to-booking process efficiently.

The Solution

Aspire CRM partnered with The Stay Club to implement a Salesforce Sales Cloud solution that streamlined the entire sales and booking journey. The Aspire team configured tailored lead management workflows, automated follow-up tasks, and real-time dashboards to provide full visibility across multiple sites. Integration between Salesforce and the company’s enquiry forms ensured that all leads entered the system instantly, while automated alerts and reporting helped teams prioritise high-value opportunities and improve response times.

The Results

With Salesforce now embedded in daily operations, The Stay Club has achieved greater efficiency, accuracy, and control over its sales process. The sales team can now capture, track, and manage every enquiry through a single system, ensuring consistent communication and faster response times across all properties.

The new system has also improved forecasting and reporting, enabling management to identify trends, allocate resources more effectively, and make data-driven decisions. By connecting people, processes, and performance in one place, The Stay Club has strengthened its ability to deliver exceptional service and maintain its reputation for quality and innovation.