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Dan Orton,

Head of Alliances and Customer Success

Hello, I’m Dan and I serve as the Head of Alliances and Customer Success at Aspire CRM. My objective is to connect robust technology with tangible outcomes. I focus on establishing strategic partnerships that enhance our capabilities, ensuring our clients not only adopt a tool but also excel in using it. By advocating for the “voice of the customer,” I help our team deliver the customised support and innovative solutions essential to your sustained growth.

What Does Your Role Encompass? 

I operate at the strategic convergence of ecosystem growth and sustained client value. In my Alliances role, I manage our core channel relationships, collaborating with Salesforce Account Executives and Independent Software Vendor partners to identify new market opportunities and produce the strategic content necessary to win them.

On the Customer Success side, I serve as a senior advisor, helping clients optimize their current technology stacks while architecting the next phase of their digital roadmaps. By maintaining a tight feedback loop with our Delivery Team, I champion operational excellence, ensuring every project is executed efficiently and remains strictly aligned with our clients’ long-term commercial goals.

What Are Your Areas of Expertise? 

I specialise in turning technical potential into tangible results, focusing on operational efficiency and smart go-to-market strategies within the Salesforce economy.

My platform specialisms include:

  • Core & Operations: Sales, Service, Revenue (CPQ), and Field Service Lightning (FSL).

  • Data & Innovation: Data Cloud, MuleSoft, Agentforce, and Slack.

  • Industry Clouds: Financial Services Cloud, Public Sector Solutions, and Not-for-Profit Cloud.

  • Core Competencies: Strategic Alliance Management, Roadmap Architecture, and Sales Enablement.

  • Industry Focus: Financial Services, High-Tech, Not-for-Profit, and Local Government.

Favorite Part of The Job? 

For me, nothing beats that moment of real clarity, when a client suddenly understands how a structured roadmap and improved operations can transform their day‑to‑day work. Whether I’m strategising with a Salesforce Account Executive or helping a Not‑for‑Profit scale its impact, I thrive on turning technical tools into meaningful, real‑world success stories.

    How do Our Culture & values resonate

    with you?

    What truly sets Aspire apart is the authentic commitment to partnership over transactions. The culture here isn’t just about closing tickets; it’s about deep-rooted collaboration and a shared drive for operational excellence. Unlike larger, more rigid organizations, Aspire offers a nimble environment where every voice is heard. This transparency and collective focus on ‘doing the right thing’ for the client create an incredibly supportive and high-energy atmosphere that resonates with my own professional values.

    A Bit More About the Dan

    When I’m not talking Salesforce, you’ll usually find me on the golf course or enjoying the outdoors.

    Most of my time away from the desk is spent with my family, with my Partner and four boys, whether we’re swimming, playing football, at karate, or just heading out for a family day, they keep me on my toes. Staying active with them is the best way I know to stay balanced and refreshed for my work.

    Connect with Dan on LinkedIn

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    Contact Us

    Do you have enquiries? We provide solutions. Schedule a brief, complimentary meeting to engage with our reliable consultants and explore how we can elevate your Salesforce investment without any financial commitments.

    Email

    enquiries@aspirecrm.co.uk

    Phone

    01773 747722

    Address

    Aspire CRM, Riverside, Foundry Lane, Milford, Derbyshire, DE56 0RN

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