Kubus is a UK-based IT infrastructure and managed services provider delivering expert solutions in networking, cybersecurity, cloud, and hardware procurement. For more than two decades, Kubus has supported organisations across multiple sectors with reliable, high-performance technology solutions and a strong focus on customer experience. The company prides itself on its technical expertise, responsive service, and long-term partnerships that help businesses build secure, scalable digital environments.
The Challenge
As Kubus expanded its operations and service offerings, managing customer relationships and interactions across multiple departments became increasingly difficult. Sales, service, and marketing teams each relied on separate tools, leading to data duplication, inefficiency, and poor visibility across the customer journey. Without a centralised platform, it was challenging to coordinate handovers between sales and support teams, track campaign performance, or gain a clear understanding of customer needs. Kubus needed a unified CRM solution to bring all three functions together, improving collaboration and customer experience.
▹ Disconnected systems made it difficult to align sales, service, and marketing activity.
▹ Lack of visibility into customer data led to inefficiencies and missed opportunities.
▹ Manual processes slowed response times and reduced campaign effectiveness.
▹ Teams needed a single platform to manage the complete customer lifecycle.
The Solution
Aspire CRM implemented an integrated Salesforce multi-cloud solution combining Sales Cloud, Service Cloud, and Marketing Cloud Account Engagement. The platform unified all customer-facing processes, enabling Kubus to manage leads, opportunities, and service requests within a single, connected environment. Sales Cloud streamlined pipeline management and forecasting, Service Cloud centralised case tracking and SLA management, and Marketing Cloud automated campaigns, segmentation, and performance tracking. Aspire also delivered cross-cloud data integration, custom dashboards, and team training to ensure adoption, scalability, and long-term operational success.
▹ Implemented Sales Cloud for lead, opportunity, and pipeline management.
▹ Deployed Service Cloud to handle case tracking, escalation, and SLA management.
▹ Configured Marketing Cloud Account Engagement to automate campaigns and lead nurturing.
▹ Integrated all three systems to ensure real-time data sharing and seamless handoffs between teams.
▹ Developed dashboards and reports to monitor sales performance, service metrics, and marketing ROI.
▹ Delivered user training and governance to ensure long-term adoption and scalability.
The Results
With Salesforce now connecting sales, service, and marketing, Kubus has achieved significant improvements in efficiency, visibility, and collaboration. Teams now work from one central system with real-time insight into every customer interaction. Sales productivity has increased, service teams respond faster, and marketing campaigns are more targeted and measurable.
Automation has reduced administrative effort, while accurate reporting empowers leadership with better forecasting and strategic insight. The result is a fully connected business that delivers a seamless experience to every customer.
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Increase in lead-to-opportunity conversion
Decrease in manual administrative effort
Reduction in service response times
WHAT our CUSTOMERS ARE SAYING
Customer Testimonials
“Aspire CRM have helped us completely connect our business. With Salesforce uniting sales, service, and marketing, we now have total visibility and control over every customer interaction.”
“The new system gives us automation, insight, and collaboration in one place. Aspire’s expertise has allowed us to work smarter, respond faster, and deliver an even better experience for our clients.”
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